PROJECT CASE STUDY

1KFé

1KFe is a brand identity project created for a coffee shop, designed to build a distinctive, modern and memorable visual system. The project focused on developing a complete brand universe through logo design, color palette, stationery, packaging applications and graphic assets capable of communicating the personality of the café across different customer touchpoints.

View Live Project

client

1KFé

Industry

Coffee Shop / Hospitality / Food

Services

Brand Identity / Graphic Design / Visual System / Art Direction

Scope

Brand Concept / Identity Design / Café Branding / Graphic Applications / Visual Consistency / Brand Presentation

Year

2026

Deliverables

Logo Design / Color Palette / Stationery Design / Packaging Applications / Brand Assets / Visual Identity System

1KFe needed a brand identity capable of giving the coffee shop a recognizable and professional image from the first interaction. The challenge was to create a visual system that could work across everyday brand touchpoints such as cups, stationery, packaging, business cards and communication materials.

The project required more than a logo. It needed a complete identity system that could express the café’s personality, support its customer experience and create consistency across both printed and physical applications.

Our Approach:

We approached 1KFe as a full café branding project. The identity was built around a distinctive logo, a flexible color palette and a set of visual applications designed to make the brand recognizable across different formats.

The visual direction focused on creating a modern, warm and memorable identity that could work naturally in the coffee shop environment. We developed applications for cups, stationery, packaging and brand presentation materials, paying special attention to contrast, readability, color behavior and how the identity would appear in real customer-facing situations.

The goal was to create a brand system that felt consistent, practical and visually strong, helping 1KFe communicate its concept with clarity and personality.

Outcome:

The result was a complete visual identity system that gives 1KFe a more professional, recognizable and cohesive brand presence.

The project created a strong graphic foundation for the coffee shop, allowing the brand to appear consistently across cups, packaging, stationery and customer-facing materials. This helped transform the café into a more memorable and polished experience from both a visual and commercial perspective.

Services Applied

Identidad de marca

We created a distinctive identity system designed to communicate the personality of the coffee shop with clarity, consistency and visual impact.

Diseño gráfico

We developed visual applications across cups, stationery, packaging and branded materials, ensuring the identity could work across multiple touchpoints.

Art Direction

We defined a cohesive visual direction based on color, composition, typography and brand presentation, helping the café build a more professional image.

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“Browwwin helped us give our coffee shop a professional and memorable identity, creating a brand system that feels consistent, modern and aligned with the experience we wanted to offer our customers.”